*{box-sizing:border-box;margin:0;padding:0}html{scroll-behavior:auto;-webkit-text-size-adjust:100%}body{font-family:Outfit,system-ui,-apple-system,Segoe UI,sans-serif;background:var(--paper);color:var(--ink);line-height:1.55;-webkit-font-smoothing:antialiased;overflow-x:hidden}img,svg{display:block;max-width:100%}a{color:inherit;text-decoration:none}.wrap{width:min(1200px,92vw);margin-inline:auto}.progress{position:fixed;inset:0 0 auto;height:3px;z-index:100;background:linear-gradient(90deg,var(--kraft),var(--teal-2));transform-origin:0 50%;transform:scaleX(0)}.nav{position:fixed;top:0;left:0;right:0;z-index:50;transition:background .5s var(--ease),backdrop-filter .5s,border-color .5s,transform .5s var(--ease);border-bottom:1px solid transparent}.nav.scrolled{background:var(--literal-15);backdrop-filter:blur(18px) saturate(1.4);-webkit-backdrop-filter:blur(18px) saturate(1.4);border-color:var(--literal-16)}.nav.hide{transform:translateY(-100%)}.nav .wrap{display:flex;align-items:center;justify-content:space-between;height:76px}.nav-left{display:flex;align-items:center;gap:44px}.nav-links{display:flex;gap:30px}.nav-links a{color:var(--literal-17);font-size:14px;letter-spacing:.08em;text-transform:uppercase;position:relative;transition:color .3s}.nav-links a:after{content:"";position:absolute;left:0;bottom:-6px;height:1px;width:100%;background:var(--kraft);transform:scaleX(0);transform-origin:right;transition:transform .5s var(--ease)}.nav-links a:hover{color:var(--white)}.nav-links a:hover:after{transform:scaleX(1);transform-origin:left}.logo{display:inline-flex;color:var(--white);line-height:0}.logo svg{height:30px;width:auto;aspect-ratio:3755/954}.btn{display:inline-flex;align-items:center;gap:10px;padding:13px 22px;border-radius:999px;font-size:14px;font-weight:500;letter-spacing:.06em;text-transform:uppercase;transition:all .45s var(--ease);cursor:pointer;border:1px solid transparent;font-family:inherit}.btn .arrow{transition:transform .45s var(--ease)}.btn:hover .arrow{transform:translate(4px)}.btn-ghost{border-color:var(--literal-18);color:var(--white)}.btn-ghost:hover{background:var(--white);color:var(--ink)}.btn-kraft{background:var(--kraft);color:var(--ink)}.btn-kraft:hover{background:var(--kraft-3);box-shadow:0 10px 40px -10px var(--literal-19)}.btn-dark{background:var(--ink);color:var(--white)}.btn-dark:hover{background:var(--teal)}.hero{position:relative;min-height:100svh;background:radial-gradient(120% 80% at 70% 30%,var(--literal-20) 0%,var(--literal-21) 55%,var(--literal-22) 100%);color:var(--white);overflow:hidden;display:flex;align-items:center}.hero:before{content:"";position:absolute;inset:0;background-image:linear-gradient(var(--literal-23) 1px,transparent 1px),linear-gradient(90deg,var(--literal-23) 1px,transparent 1px);background-size:64px 64px;mask-image:radial-gradient(80% 70% at 60% 40%,var(--literal-24) 0%,transparent 75%);-webkit-mask-image:radial-gradient(80% 70% at 60% 40%,var(--literal-24) 0%,transparent 75%)}.hero-glow{position:absolute;width:60vw;height:60vw;right:-10vw;top:-10vw;background:radial-gradient(circle,var(--literal-25),transparent 60%);filter:blur(20px);pointer-events:none}.hero .wrap{position:relative;display:grid;grid-template-columns:1.1fr .9fr;gap:40px;align-items:center;padding:140px 0 100px}.eyebrow{display:inline-flex;align-items:center;gap:10px;font-size:13px;letter-spacing:.18em;text-transform:uppercase;color:var(--kraft)}.eyebrow:before{content:"";width:28px;height:1px;background:currentColor}.hero h1{font-size:clamp(44px,7vw,104px);line-height:.92;font-weight:700;letter-spacing:-.035em;margin:22px 0 28px;text-transform:uppercase}.hero h1 .line{display:block;overflow:hidden;padding-bottom:.04em}.hero h1 .line>span{display:block;transform:translateY(110%);transition:transform 1.2s var(--ease)}.hero h1 .accent{color:transparent;-webkit-text-stroke:1.5px var(--kraft)}.loaded .hero h1 .line>span{transform:none}.loaded .hero h1 .line:nth-child(2)>span{transition-delay:.08s}.loaded .hero h1 .line:nth-child(3)>span{transition-delay:.16s}.hero p.lead{font-size:clamp(17px,1.5vw,20px);color:var(--literal-26);max-width:480px;font-weight:300}.hero-ctas{display:flex;gap:14px;margin-top:38px;flex-wrap:wrap}.hero-fade{opacity:0;transform:translateY(20px);transition:opacity 1s var(--ease) .5s,transform 1s var(--ease) .5s}.loaded .hero-fade{opacity:1;transform:none}.rolls{position:relative;height:min(620px,70vh);display:flex;align-items:flex-end;justify-content:center;gap:0}.roll{position:relative;will-change:transform;filter:drop-shadow(0 40px 50px var(--literal-27));opacity:0;transform:translateY(60px);transition:opacity 1.4s var(--ease),transform 1.4s var(--ease)}.loaded .roll{opacity:1;transform:none}.roll.r1{width:28%;margin-right:-6%;z-index:1;transition-delay:.35s}.roll.r2{width:34%;z-index:2;transition-delay:.2s}.roll.r3{width:28%;margin-left:-6%;z-index:1;transition-delay:.45s}.roll.r1 svg,.roll.r3 svg{filter:brightness(.82)}.scroll-cue{position:absolute;left:50%;bottom:28px;transform:translate(-50%);display:flex;flex-direction:column;align-items:center;gap:10px;font-size:11px;letter-spacing:.24em;text-transform:uppercase;color:var(--literal-28)}.scroll-cue i{width:1px;height:46px;background:linear-gradient(var(--literal-29),transparent);position:relative;overflow:hidden}.scroll-cue i:after{content:"";position:absolute;left:0;top:-50%;width:1px;height:50%;background:var(--kraft);animation:drip 2.2s var(--ease) infinite}@keyframes drip{to{top:110%}}.marquee{background:var(--kraft);color:var(--ink);overflow:hidden;white-space:nowrap;padding:20px 0;border-block:1px solid var(--literal-30)}.marquee-track{display:inline-flex;gap:48px;animation:marq 32s linear infinite;padding-left:48px}.marquee span{font-size:clamp(20px,2.4vw,30px);font-weight:600;text-transform:uppercase;letter-spacing:-.01em;display:inline-flex;align-items:center;gap:48px}.marquee span:after{content:"";width:10px;height:10px;border-radius:50%;background:var(--ink)}@keyframes marq{to{transform:translate(-50%)}}section{position:relative}.pad{padding:clamp(90px,12vw,160px) 0}.h2{font-size:clamp(36px,5vw,68px);line-height:.98;letter-spacing:-.03em;font-weight:700;text-transform:uppercase}.sub{color:var(--muted);font-size:clamp(16px,1.3vw,18px);max-width:560px}.center{text-align:center}.center .sub{margin-inline:auto}.split .w{display:inline-block;overflow:hidden;vertical-align:top}.split .w>span{display:inline-block;transform:translateY(105%);transition:transform 1s var(--ease)}.split.in .w>span{transform:none}.reveal{opacity:0;transform:translateY(40px);transition:opacity 1.1s var(--ease),transform 1.1s var(--ease)}.reveal.in{opacity:1;transform:none}.reveal-scale{opacity:0;transform:scale(.94) translateY(30px);transition:opacity 1.2s var(--ease),transform 1.2s var(--ease)}.reveal-scale.in{opacity:1;transform:none}.bento{display:grid;grid-template-columns:1.5fr 1fr 1fr;grid-template-rows:260px 260px;grid-template-areas:"big spill breath" "big rec breath";gap:18px;margin-top:70px}.t-big{grid-area:big}.t-spill{grid-area:spill}.t-recycled{grid-area:rec}.t-breath{grid-area:breath}.tile{position:relative;border-radius:var(--radius);overflow:hidden;padding:30px;display:flex;flex-direction:column;justify-content:flex-end;color:var(--white);isolation:isolate;transition:transform .6s var(--ease)}.tile:hover{transform:translateY(-6px)}.tile h3{font-size:14px;letter-spacing:.16em;text-transform:uppercase;font-weight:500;color:var(--kraft-3);margin-bottom:10px}.tile p{font-size:clamp(18px,1.6vw,22px);font-weight:500;line-height:1.25;max-width:340px}.tile .num{position:absolute;top:26px;right:28px;font-size:13px;letter-spacing:.1em;opacity:.5}.t-big{background:linear-gradient(160deg,var(--literal-31),var(--literal-32))}.t-spill{background:linear-gradient(160deg,var(--literal-33),var(--literal-34))}.t-recycled{background:var(--teal);justify-content:center;align-items:flex-start}.t-recycled h3{color:var(--literal-35)}.t-breath{background:linear-gradient(160deg,var(--literal-36),var(--literal-37))}.tile-art{position:absolute;inset:0;z-index:-1;pointer-events:none}.tile:before{content:"";position:absolute;inset:0;z-index:0;pointer-events:none;background:linear-gradient(180deg,transparent 35%,var(--literal-38))}.tile>h3,.tile>p,.tile>svg{position:relative;z-index:1}.tile .num{z-index:1}.tile-art{z-index:0}.t-recycled:before{display:none}.recycle-icon{width:64px;height:64px;margin-bottom:22px;animation:spin 18s linear infinite}@keyframes spin{to{transform:rotate(360deg)}}.fiber{position:absolute;inset:0;opacity:.5;background:repeating-linear-gradient(115deg,var(--literal-39) 0 2px,transparent 2px 9px),repeating-linear-gradient(25deg,var(--literal-40) 0 1px,transparent 1px 7px)}.stats{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin-top:90px}.stat{padding:36px 28px;border-right:1px solid var(--line)}.stat:last-child{border-right:0}.stat b{display:block;font-size:clamp(34px,4vw,54px);font-weight:600;letter-spacing:-.03em;line-height:1}.stat b small{font-size:.45em;font-weight:500;margin-left:4px;color:var(--muted)}.stat span{display:block;margin-top:10px;color:var(--muted);font-size:14px;letter-spacing:.06em;text-transform:uppercase}.story{background:var(--ink);color:var(--white);overflow:hidden}.story-grid{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:start}.story-sticky{position:sticky;top:120px}.story .sub{color:var(--literal-41)}.story-steps{display:flex;flex-direction:column;gap:22px}.step{border:1px solid var(--literal-42);border-radius:var(--radius);padding:34px;background:var(--literal-43);transition:background .5s,border-color .5s}.step:hover{background:var(--literal-44);border-color:var(--literal-45)}.step .k{font-size:13px;color:var(--kraft);letter-spacing:.16em;text-transform:uppercase}.step h4{font-size:26px;font-weight:600;margin:10px 0 8px;letter-spacing:-.01em}.step p{color:var(--literal-46)}.paper-sheet{margin-top:50px;height:200px;border-radius:var(--radius);position:relative;overflow:hidden;background:linear-gradient(135deg,var(--kraft-3),var(--kraft) 55%,var(--kraft-2))}.paper-sheet .fiber{opacity:1;background:repeating-linear-gradient(115deg,var(--literal-47) 0 2px,transparent 2px 9px),repeating-linear-gradient(25deg,var(--literal-48) 0 1px,transparent 1px 7px)}.paper-sheet .drop{position:absolute;width:70px;height:46px;border-radius:50%;background:radial-gradient(circle at 35% 30%,var(--literal-49),var(--literal-50) 30%,var(--literal-51) 60%,var(--literal-52));box-shadow:0 8px 14px var(--literal-53);animation:bead 5s ease-in-out infinite}.paper-sheet .drop:nth-child(2){left:22%;top:38%}.paper-sheet .drop:nth-child(3){left:58%;top:20%;width:46px;height:30px;animation-delay:-1.6s}.paper-sheet .drop:nth-child(4){left:74%;top:58%;width:58px;height:38px;animation-delay:-3.2s}.paper-sheet .tag{position:absolute;left:24px;bottom:20px;background:var(--navy);color:var(--white);font-size:12px;letter-spacing:.14em;text-transform:uppercase;padding:8px 12px;border-radius:6px}@keyframes bead{50%{transform:translateY(-6px) scale(1.04)}}.products-head{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:end;margin-bottom:60px}.products{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}.card{background:var(--white);border-radius:var(--radius);padding:28px;display:flex;flex-direction:column;border:1px solid var(--line);transition:transform .6s var(--ease),box-shadow .6s var(--ease)}.card:hover{transform:translateY(-8px);box-shadow:0 40px 60px -30px var(--literal-54)}.card-media{height:280px;border-radius:16px;background:radial-gradient(70% 60% at 50% 60%,var(--literal-55),var(--literal-56) 70%);display:flex;align-items:center;justify-content:center;margin-bottom:26px;overflow:hidden;position:relative}.card-media svg{height:84%;width:auto;transition:transform .8s var(--ease)}.card:hover .card-media svg{transform:scale(1.06) rotate(-2deg)}.badge{position:absolute;z-index:2;top:16px;left:16px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;background:var(--ink);color:var(--white);padding:6px 10px;border-radius:999px}.badge.teal{background:var(--teal)}.card h3{font-size:22px;font-weight:700;letter-spacing:-.01em;text-transform:uppercase}.card h3 sup{font-size:.45em;font-weight:500}.specs{display:flex;flex-wrap:wrap;gap:8px;margin:16px 0}.specs li{list-style:none;font-size:13px;padding:6px 12px;border-radius:999px;background:var(--paper);border:1px solid var(--line)}.specs li b{font-weight:600}.card p{color:var(--muted);font-size:15px}.cta{padding:0 0 clamp(90px,12vw,150px)}.cta-box{position:relative;border-radius:32px;overflow:hidden;padding:clamp(56px,8vw,110px) clamp(24px,6vw,80px);text-align:center;background:linear-gradient(160deg,var(--literal-57) 0%,var(--kraft) 45%,var(--literal-58) 100%);isolation:isolate}.cta-box .fiber{opacity:.9;background:repeating-linear-gradient(115deg,var(--literal-59) 0 2px,transparent 2px 9px),repeating-linear-gradient(25deg,var(--literal-42) 0 1px,transparent 1px 7px);z-index:-1}.cta-box .logo{color:var(--ink)}.cta-box .logo svg{height:52px}.cta-box h2{font-size:clamp(30px,4vw,52px);line-height:1;letter-spacing:-.03em;text-transform:uppercase;font-weight:700;margin:26px auto 18px;max-width:760px}.cta-box p{max-width:520px;margin:0 auto;font-size:18px;color:var(--literal-60)}.form{display:flex;gap:10px;max-width:480px;margin:36px auto 0;background:var(--literal-61);backdrop-filter:blur(8px);padding:6px;border-radius:999px;border:1px solid var(--literal-41)}.form input{flex:1;border:0;background:transparent;padding:0 18px;font:inherit;font-size:16px;outline:none;color:var(--ink);min-width:0}.form input::placeholder{color:var(--literal-62)}.form-msg{margin-top:16px;font-size:15px;min-height:1.5em;color:var(--ink)}.who{display:flex;justify-content:center;gap:10px;flex-wrap:wrap;margin-top:28px}.who span{font-size:13px;padding:7px 14px;border-radius:999px;border:1px solid var(--literal-63);letter-spacing:.04em}footer{background:var(--ink);color:var(--literal-64);padding:80px 0 40px;overflow:hidden}.foot{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:40px}footer .logo{margin-bottom:22px}footer .logo svg{height:40px}footer h5{color:var(--white);font-size:13px;letter-spacing:.16em;text-transform:uppercase;font-weight:500;margin-bottom:18px}footer ul{list-style:none;display:grid;gap:10px}footer ul a{transition:color .3s}footer ul a:hover{color:var(--kraft)}.foot-bottom{margin-top:70px;padding-top:26px;border-top:1px solid var(--literal-65);display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;font-size:13px}.li{display:inline-flex;width:38px;height:38px;border:1px solid var(--literal-66);border-radius:50%;align-items:center;justify-content:center;transition:all .3s;margin-top:22px}.li:hover{background:var(--kraft);color:var(--ink);border-color:var(--kraft)}.bigword{font-size:clamp(80px,20vw,300px);font-weight:800;letter-spacing:-.05em;line-height:.8;color:transparent;-webkit-text-stroke:1px var(--literal-65);margin-top:60px;white-space:nowrap;user-select:none}@media(max-width:960px){.nav-links{display:none}.hero .wrap{grid-template-columns:1fr;padding-top:120px}.rolls{height:340px;order:-1;max-width:420px;margin:0 auto;width:100%}.rolls .roll{translate:none!important}.bento{grid-template-columns:1fr 1fr;grid-template-rows:auto}.bento{grid-template-areas:"big big" "spill breath" "rec breath"}.t-big{min-height:380px}.tile{min-height:240px}.stats{grid-template-columns:1fr 1fr}.stat:nth-child(2){border-right:0}.stat:nth-child(-n+2){border-bottom:1px solid var(--line)}.story-grid,.products-head{grid-template-columns:1fr;gap:40px}.story-sticky{position:static}.products{grid-template-columns:1fr}.foot{grid-template-columns:1fr 1fr}}@media(max-width:560px){.nav .btn{padding:10px 14px;font-size:12px}.bento{grid-template-columns:1fr;grid-template-areas:"big" "spill" "rec" "breath"}.form{flex-direction:column;border-radius:20px}.form input{padding:14px 16px}.foot{grid-template-columns:1fr}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}.reveal,.reveal-scale,.roll,.hero-fade{opacity:1!important;transform:none!important}.split .w>span,.hero h1 .line>span{transform:none!important}}.breath{animation:breathe 4s ease-in-out infinite}@keyframes breathe{50%{transform:translateY(-10px);opacity:.4}}.news-page{background:var(--paper);color:var(--ink);min-height:100vh;padding-top:76px}.news-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}.news-card{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:28px;display:flex;flex-direction:column;gap:14px;min-height:240px;transition:transform .6s var(--ease)}.news-card:hover{transform:translateY(-8px)}.news-tag{margin-right:12px;color:var(--muted);font-size:12px;letter-spacing:.12em;text-transform:uppercase}.news-cover{display:block;width:100%;height:auto;margin:0 0 28px}.news-lead{font-size:20px}.news-card time,.news-article time{color:var(--muted);font-size:12px;letter-spacing:.12em;text-transform:uppercase}.news-card h3{font-size:22px;font-weight:700;letter-spacing:-.01em;text-transform:uppercase}.news-card p,.news-empty{color:var(--muted);font-size:15px}.news-more{margin-top:auto;color:var(--teal);font-size:13px;letter-spacing:.08em;text-transform:uppercase}.news-all{margin-top:28px}.news-all a,.news-back a{color:var(--teal);letter-spacing:.08em;text-transform:uppercase;font-size:13px}.news-article{width:min(760px,92vw);margin:0 auto;padding:48px 0 96px}.news-article h1{margin:12px 0 28px;font-size:clamp(36px,5vw,64px);line-height:.98;letter-spacing:-.03em;text-transform:uppercase}.news-article p{margin:0 0 18px;font-size:18px}.news-back{margin-top:36px}@media(max-width:960px){.news-grid{grid-template-columns:1fr}}@media(prefers-reduced-motion:reduce){.news-card{transition:none}.news-card:hover{transform:none}}